Why Lincoln? What's your return on investment for taking him on board?

Suppose leading your team is like herding cats. Think of Lincoln leading his team of 34,000,000 when the ones who weren't actually killing each other were either revealing secrets to the enemy, or profiteering, or indifferent, or...

Suppose you want to maintain your ethics in a crass, whatever-works environment. Think of Lincoln who took on the mother of all ethical conundrums in this country, race relations - he'll show us how to confront our own home-grown ethical conundrums!

Suppose you want to cope with your own depression. Think of Lincoln who suffered an endless stream of frontier tragedy leaving him a victim, for life, to chronic clinical depression. His drug of choice, humor, can be yours too - let him show you how.

Suppose you’re alarmed by the threat to democracy posed by the sad, silly, dangerous state of political discourse in our country. Think of Lincoln a battle-tested idealist who triumphed massively in the end but didn’t sell his soul to do it. To paraphrase Steve Jobs, let’s make a dent in our POLITICAL universe!
"Lincoln, wife beaters and drug dealers!"
Wherever your people are coming from, they, like the convicted felons I taught for 13 years in a California state prison, will find Lincoln as enticing as a warm, glowing fire in a cold, dark room. If Lincoln was good enough for those wife beaters and drug dealers he just might be good enough for your people!
Besides, who knew life could be this much fun?!
